The Midwest workers' compensation mutual sells a required product, then spends its energy trying to make that product less necessary - through safety advice, medical coordination and an unusually patient view of the customer relationship.
UFIT is Singapore's largest independently owned health, fitness and sports community, combining personal training, group classes, physiotherapy, sports medicine, nutrition, podiatry and corporate wellbeing under one integrated roof. Founded in 2011 as an outdoor bootcamp in Fort Canning Park, it now runs multidisciplinary hubs across the city where coaches and clinicians collaborate through its 'Circle of Care' model to treat everyday clients like athletes in their own lives.
Betterguards Technology is a German-engineered sports-tech company that builds adaptive ankle braces using a patented micro-hydraulic piston. Unlike rigid braces or taping, the BetterGuard moves freely with the athlete and stiffens only at the instant of a dangerous ankle roll, reacting several times faster than the human body. Founded in Berlin/Hennigsdorf and now with a New York operation, the company sells direct-to-consumer and has been adopted by athletes across the NBA, NFL, MLS, MLB, NCAA and Olympic programs after joining the 2022 NBA Launchpad cohort.
Mustard is a Los Angeles-area sports-tech company that puts elite athletic coaching in an app. Using AI and computer vision, it analyzes ordinary smartphone video of a pitcher's throwing motion or a golfer's swing, compares it against a decades-deep biomechanics database, and returns a report card plus a personalized drill plan. Co-founded by legendary throwing coach Dr. Tom House, the company aims to make world-class, data-driven coaching accessible to any athlete, starting with baseball and golf and expanding toward other sports.
CompScience is a San Francisco-based insurtech that runs computer vision and generative AI on a company's existing security cameras to spot more than 50 workplace hazards before they become injuries. It pairs that 'Visual AI' safety analytics with an active commercial workers' compensation insurance product, rewarding employers who act on the data with better insurance economics. The company says its system gives safety leaders roughly 300 times more data than a traditional walkthrough inspection, and it has set a public goal of preventing one million workplace injuries by 2035.