A studio born from skate games made a Tolkien survival hit, then put the tools in players' hands. Its less obvious skill is knowing when to build its own world and when to help another studio finish theirs.
The Toronto studio found its edge in public, stumbled when it wandered from it, and rebuilt around a simple idea: make combat worth talking about, then let the players show you what to fix.
Windup Minds is a Seattle-based, remote-first independent game studio building the next generation of virtual pets for virtual and mixed reality. Founded in 2023 by a crew of veterans from Oculus, EA, Microsoft and Bungie, the studio's debut, Stay: Forever Home, drops a magical companion named Ember into your living room via Meta Quest passthrough - a pet you feed, play with, and grow attached to. The bet: VR and MR are the only mediums that can make a digital creature feel genuinely, instinctively real.
Michael Martinez is the CEO and co-founder of FunCraft, a San Francisco-based mobile game studio he launched in 2019 with longtime collaborator Jason McGuirk. A Zynga and Electronic Arts veteran who previously founded Juicebox Games, Martinez built FunCraft around a deliberately unglamorous bet: making casual word and puzzle games that become daily rituals rather than chasing trends. With a fully remote team of roughly 15-21 people, the studio crossed 7 million installs and more than $15 million in revenue in its first five years on the strength of titles like Wordgrams, Word Yatzy and Merge Kingdoms. Martinez is a vocal skeptic of gaming hype cycles, publicly stepping back from Web3 with the line that blockchain was 'a solution in search of a problem,' and an evangelist for testing everything and embracing the unsexy.