
After a decade building software at Microsoft, Vineet Rao co-founded DealShare around a different customer: the household watching every rupee. A WhatsApp experiment in Jaipur became a venture-backed grocery business, then faced the harder arithmetic of scale.
A founder feature is only the beginning. INC 91’s pitch to Indian entrepreneurs is a published story they can put back to work - on their websites, in their newsletters, and in the next conversation with a customer.

A gatecrashed wedding supplied the spark. A stubborn bottleneck supplied the business. Nimish Goel turned five seconds of fandom into an enterprise bet on video at impossible scale.

Bikry’s founder spent a decade circling one stubborn problem: how to give a neighbourhood business the powers of an internet company without charging it like one.

He left Harvard to build Craze, learned payroll from the sharp end, killed the product in public, and kept the name for an AI video company. The through-line is less glamorous than any pivot: Kabir Nagral likes software that does the work.

He turned a hunt for hidden Ganesh Chaturthi pandals into a 50-million-user app, then watched India's social-commerce dream test every assumption he had made.