A conversation about one terrible tax form became an Indian filing service. Then GST arrived, and ClearTax discovered the more valuable problem was everything that happened before a return was filed.
Hundreds of millions of Indians know PhonePe as a way to pay. Its next business is selling what surrounds the payment: merchant tools, financial products and a sharper picture of where India spends.
Pine Labs began at the petrol pump and grew into the machinery behind a purchase - the terminal, the installment, the gift card, the gateway and, increasingly, the banking rails beneath them all.