in-house-agency
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The Agency That Fired the Hallway
Clorox once kept print people in one silo and digital people in another. Then it moved 43 desks, rewired the reporting lines, and built an agency that could make a bottle label, a website and a board game without leaving the company.
The Ad Agency With One Client - and Eight Personalities
Inside The Wonderful Company sits a full-service shop that sells no outside pitch and still behaves like an agency. Its advantage is proximity: the people making the ads can walk straight into the rooms where the products, budgets and business decisions are made.
Sarah DeCiantis Built a Marketing Agency Inside a Mortgage Machine
Her job is bigger than selling a lender. Inside UWM, Sarah DeCiantis built a 50-person in-house agency around a sharper idea: make thousands of independent brokers better marketers.
Mike Kelly
Mike Kelly is a marketing and innovation executive best known for more than two decades at PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger. He built PVH's first in-house marketing and media group from the ground up, later served as Chief Marketing Officer of the company's Heritage Brands and as Global Chief Innovation Officer, and pushed the apparel giant into connected textiles, AR/VR, digital fit and sustainability. Since leaving PVH he has turned entrepreneur and advisor, co-founding the automotive SaaS startup Fob Depot and mentoring brands and founders.