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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

in-house-agency

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Company
The Agency That Fired the Hallway
Enterprise · Consumer · Media

The Agency That Fired the Hallway

Clorox once kept print people in one silo and digital people in another. Then it moved 43 desks, rewired the reporting lines, and built an agency that could make a bottle label, a website and a board game without leaving the company.

in-house-agency · creative-studioRead →
Company
The Ad Agency With One Client - and Eight Personalities
Media · Enterprise · Social

The Ad Agency With One Client - and Eight Personalities

Inside The Wonderful Company sits a full-service shop that sells no outside pitch and still behaves like an agency. Its advantage is proximity: the people making the ads can walk straight into the rooms where the products, budgets and business decisions are made.

in-house-agency · advertisingRead →