
Overwolf began with a gamer’s small annoyance and a founder’s rather large to-do list. Uri Marchand’s next move was to let other people do the building - and help them get paid.

The five-time taekwondo champion became an actor, a studio founder and, eventually, Overwolf’s CMO. His latest act is helping players turn the urge to change a game into a profession.
The Tel Aviv company nearly died trying to be a Swiss-army knife for gamers. Its second act was simpler: give modders and app makers the tools, audience and advertising to build the missing pieces themselves.