An AI assistant, reusable code and human developers were supposed to make custom software easy to order. Builder.ai’s collapse exposed how much depended on the people, the promises and the cash behind the screen.
B12 is a New York-based software company that builds an AI-powered, all-in-one platform for professional service providers - lawyers, accountants, consultants, and other small firms - to get online and run their businesses. Its AI generates a complete, industry-specific website in about 60 seconds, then pairs that automation with on-platform human designers, copywriters, and SEO specialists through a system the company calls Orchestra. Beyond websites, B12 bundles scheduling, intake forms, e-signatures, invoicing, payments, email marketing, and a client contact manager into one subscription.
Nitesh Banta is the co-founder and CEO of B12, a New York-based AI website builder and online presence platform for professional service firms. A Harvard graduate who spent five years investing at General Catalyst and co-founded the student fund Rough Draft Ventures, he teamed up with his middle-school classmate Adam Marcus in 2015 to bet on a shift from do-it-yourself software to do-it-for-you software where AI and human experts work side by side. B12 has raised more than $40M and helped over 150,000 firms get online.