An AI assistant, reusable code and human developers were supposed to make custom software easy to order. Builder.ai’s collapse exposed how much depended on the people, the promises and the cash behind the screen.
B12 is a New York-based software company that builds an AI-powered, all-in-one platform for professional service providers - lawyers, accountants, consultants, and other small firms - to get online and run their businesses. Its AI generates a complete, industry-specific website in about 60 seconds, then pairs that automation with on-platform human designers, copywriters, and SEO specialists through a system the company calls Orchestra. Beyond websites, B12 bundles scheduling, intake forms, e-signatures, invoicing, payments, email marketing, and a client contact manager into one subscription.