From Pepsi and Pizza Hut to eBay, tax returns and home repairs, Bill Cobb has kept returning to the same question: what would make this easier for the customer? At Frontdoor, the answer now includes a tradesperson on a video call.

After co-founding Jumptap, Jorey Ramer moved west and discovered how much work came with a set of house keys. Super grew from a former renter’s wish: keep the home, outsource the headaches.
After years of renting, Jorey Ramer bought a house and discovered the hidden job that came with it: being the superintendent. Super built a subscription, a service network and an app around giving that job to someone else.
Oncourse Home Solutions has built a national home-protection business around an awkward fact of ownership: the costliest pipe on the property may be the one nobody remembers is theirs.
Frontdoor built a recurring-revenue business around the moment an air conditioner, water heater or refrigerator quits. Now it is using video experts, a contractor network and a $585 million acquisition to stretch beyond the traditional home warranty.
A broken water heater is a household problem. Finding a contractor, reading the fine print and absorbing the bill is a small operating crisis. First American Home Warranty has spent four decades turning that crisis into a service contract - with all the convenience, complexity and trade-offs the category implies.
You may never shop for Assurant, yet it may already be standing behind your phone, car, apartment or mortgage. The $12.8 billion company has built a business out of everything that happens after the sale.

Zudo builds AI workers that automate warranty administration - handling customer service calls, claims processing, and authorization workflows for home and auto warranty companies. Their named agents (Adam for customer service, Emma for operations, Anna for sales) integrate across voice channels and internal systems, delivering measurable results: 99% faster response times, 70% reduction in escalated calls, and $30 cost savings per claim. Backed by Y Combinator (W23), Zudo targets a fragmented, high-volume industry ripe for automation.