A childhood friendship, a bicycle wheel and a decision to turn down the Dragons. How HYPERVSN’s founder built a career around the moment someone stops walking.
A Brooklyn display company spent years teaching screens to show several sides of the same object. Its next bet is more practical: let people make a little spectacle with the video tools they already know.
The London company turned a rejected bicycle-wheel ad into spinning LED displays used by Nike, Coca-Cola and the Sphere. Its real product is not a hologram so much as a carefully engineered interruption.

After three decades of chips, turnarounds and startup bets, Mike Noonen arrived at a peculiar frontier: making holography behave like a semiconductor business.

Before he built displays that turn photons into objects, Jon Karafin made a two-ton sculpture run on living yeast. His career is a study in what happens when an artist's appetite for wonder meets an engineer's refusal to hand-wave the physics.