Eliana Berger is the co-founder and CEO of Joyful Health, a New York startup building AI-powered financial infrastructure for healthcare providers. The company focuses on the hardest part of the revenue cycle - chasing down denied and unpaid insurance claims - and works on performance-based pricing, getting paid only when it recovers money for clients. In April 2026, Joyful Health raised a $17M Series A led by CRV, bringing total funding to $22M. Berger's path to the problem was personal: she grew up watching her mother and grandmother run a therapy practice and struggle to understand what had been paid and what was still owed.
Florian Otto is the co-founder and CEO of Cedar, a New York healthcare financial technology company that reworks how patients understand and pay their medical bills. A former physician trained in Germany, Otto moved from medicine into consulting at McKinsey, built a daily-deals business in Brazil that became Groupon Brazil, and ran commercial sales at ZocDoc before starting Cedar in 2016. He built the company around a simple frustration - a confusing hospital bill his fiancee received - and a bigger question: why can't healthcare billing feel as clear as buying from Amazon or Expedia? Cedar has since raised roughly $400M+ and works with hospitals and health systems across the United States.
Neel Shah is a New York-based healthcare-fintech operator and the chief executive of Zaya Care, a startup that helps independently-owned practices accept insurance profitably. Before Zaya, he ran commercial and product finance at Cedar, the healthcare billing and payments company. His work sits at the unglamorous seam of American medicine - the paperwork, reimbursement and revenue plumbing that decides whether a solo dietitian, physical therapist or acupuncturist can afford to take insurance at all. Zaya, which began by importing a European-style model of maternal care and negotiating coverage with major payers, now pitches itself as the financial leverage of a large medical group for providers who want to stay independent.