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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

health-education

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Company
Giddy’s business begins where polite conversation ends
Health · Consumer · Hardware

Giddy’s business begins where polite conversation ends

A wearable ED device brought Giddy into the bedroom. A sexual-health publication gave it a much bigger subject: the questions people hesitate to ask.

sexual-health · erectile-dysfunctionRead →
Company
The Patient Is Not Your Target Audience
Health · Media · Enterprise

The Patient Is Not Your Target Audience

Snow Companies built a healthcare agency around a stubborn idea: a patient story is not raw material to be extracted, polished and forgotten. It is a relationship - and, in regulated medicine, the relationship is the product.

patient-engagement · healthcare-marketingRead →
Company
The Health App That Lets Teenagers Ask What They Won’t Say Out Loud
Consumer · Health · Education

The Health App That Lets Teenagers Ask What They Won’t Say Out Loud

luna began as a period tracker. Then teenagers told its founders what they actually needed: one private place for every awkward question about growing up.

teen-health · digital-healthRead →