PricingLoginNewsroom
Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

hard-seltzer

(2)
AllCompaniesPeopleStoriesProducts
Company
The Hard-Kombucha Startup That Bought Too Much Brewery - Then Found Its Real Business
Consumer · Ecommerce · Social

The Hard-Kombucha Startup That Bought Too Much Brewery - Then Found Its Real Business

Embolden began with hard kombucha, landed in a 20-barrel brewhouse, and turned excess capacity into a three-brand beverage portfolio. Its useful lesson is not to chase every category - it is to make one expensive asset serve several kinds of customer.

craft-beer · hard-teaRead →
Company
The Vodka That Cut Its Own Proof in Half - And Bet a Company On It
Consumer · Health · Ecommerce

The Vodka That Cut Its Own Proof in Half - And Bet a Company On It

A trio of Rhode Islanders slashed vodka's proof, slapped a nutrition label on the bottle, and called it the Moderation Movement. Here is how the math worked - and what it cost them.

keel-vodka · light-vodkaRead →