hard-seltzer
(2)Company
Company
Consumer · Ecommerce · Social
The Hard-Kombucha Startup That Bought Too Much Brewery - Then Found Its Real Business
Embolden began with hard kombucha, landed in a 20-barrel brewhouse, and turned excess capacity into a three-brand beverage portfolio. Its useful lesson is not to chase every category - it is to make one expensive asset serve several kinds of customer.
craft-beer · hard-teaRead →
Consumer · Health · Ecommerce
The Vodka That Cut Its Own Proof in Half - And Bet a Company On It
A trio of Rhode Islanders slashed vodka's proof, slapped a nutrition label on the bottle, and called it the Moderation Movement. Here is how the math worked - and what it cost them.
keel-vodka · light-vodkaRead →