group-fitness
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CycleBar built a crowd. Now comes the hard part.
The bikes stay put. The business keeps moving. Inside the music-driven cycling franchise learning that a full room matters more than a bigger one.
EverybodyFights sells the training camp. You can skip the title fight.
A boxing gym with yoga, treadmills and a cold plunge sounds like a committee’s idea. EverybodyFights built it around a simpler observation: most people want a fighter’s routine without a fighter’s career.
Fithouse sold the freedom to change your workout
Yoga on Monday. HIIT on Tuesday. One membership for both. Fithouse bundled boutique fitness into an All Class Club - then COVID tested how much of the club could survive without the room.
Myzone Built a Gym Community. Now You Can Bring Your Own Watch.
Myzone turned heartbeats into points and gym floors into shared scoreboards. Its next bet is that the community matters more than whose sensor you wear.
The $9.99 Gym That Wants to Make Big-Box Fitness Feel Premium
EōS Fitness is betting that the cheapest gym on the block does not have to feel cheap. Its formula pairs entry-level dues with big floors, recovery rooms, classes and a growing appetite for acquisitions.
The $12 Million Gym Bet: Onelife Is Turning the Neighborhood Club Into a Third Home
Onelife Fitness is wagering that the winning gym is neither a bare-bones box nor an exclusive country club. Its growing network sells something more practical: enough equipment, classes, recovery and family infrastructure to make showing up the easy part.
Les Mills International
How a family gym in Auckland packaged the group fitness class, shipped it to 20,000 gyms, and taught the world to lift to the beat.
Barry's
Barry's is the boutique fitness brand that turned the group workout into a nightclub. Founded in West Hollywood in 1998, it pioneered the high-intensity interval training (HIIT) class with its signature Red Room - low lights, loud music, treadmills and free weights - and helped launch the boutique fitness industry. Today Barry's runs roughly 90 studios across more than a dozen countries, sells a Fuel Bar nutrition line and a digital platform (Barry's X), and draws millions of class visits a year.