greenville
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The Bank Ad With an Otter in Its Pocket
Crawford helped a regional bank sell checking accounts with sea otters, rebuilt trust around a zinc plant, and made a county name into a verb. The method begins where founder Marion Crawford began: in a newsroom, looking for the fact people will repeat.
The Agency That Spent Nine Months Naming Itself
Before it could tell other companies who they were, a Greenville agency had to make the same uncomfortable choice itself: stop selling everything it could do and name the thing it did best.
The Greenville Agency That Turned Public Relations Into a Scoreboard
JDPR began in a Greenville home in 1991. Thirty-five years later, its most revealing work is measured not in adjectives but in appointments, clips, impressions, enrollments and sales goals.
NextGEN Gives Greenville Founders Someone to Call
Free mentor teams, small-group workshops and carefully matched investor meetings are NextGEN’s answer to founder isolation. In Greenville, the work of building a startup community happens one useful introduction at a time.