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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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AllCompaniesPeopleStoriesProducts
Company
The People Who Turn Famous Names Into Whiskey You Can Actually Buy
Consumer · Vc · Ecommerce

The People Who Turn Famous Names Into Whiskey You Can Actually Buy

SIP built the machine that takes a rare barrel and a famous name and puts a bottle on the shelf. Bob Dylan whiskey, Playboy cognac, a $100 million inventory - all run out of a Chicago office and a Memphis bottling line.

spirits · beverage-alcoholRead →
Company
Diageo Owns the Labels. Its Real Product Is the Shelf.
Consumer · Ecommerce · Logistics

Diageo Owns the Labels. Its Real Product Is the Shelf.

The company behind Guinness, Johnnie Walker and Don Julio is less a distiller than a global operating system for taste - one now being rewired for slower growth, sober-curious drinkers and a more demanding balance sheet.

premium-spirits · beverage-alcoholRead →
Company
MGP Ingredients
Consumer · Enterprise

MGP Ingredients

MGP spent decades making the whiskey behind other people’s labels. Now it must manage a rare three-way act - supplier, brand owner and food-science partner - while America works through too many aging barrels.

bourbon · rye-whiskeyRead →