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Perpetual Traffic: Stop rewarding the last click
An ad can introduce the customer and still get none of the credit. Perpetual Traffic turns that awkward truth into a working education in how businesses buy attention, measure sales, and decide what to try next.
Top Page Rankers and the price of being found
Top Page Rankers sells businesses a route into search results. Its public record offers a more interesting lesson: buying visibility begins with agreeing on what a result actually means.
The Tiny Agency That Put an Entire Marketing Department on One Menu
Global Market Solution sold the convenience of one small shop for nearly every digital chore. Its old price card explains the bet better than any mission statement: make modern marketing legible, bundled and affordable.
Helix Solutions wants your store to stop arguing with your stockroom
The company behind Ecomitize is connecting storefronts, stock counts and ad campaigns. Its most revealing work starts where a second sales channel becomes a second job.
The Deals App That Grew Up and Became a Marketing Department
Shooger began as a mobile coupon network backed by $10 million and a cast that included an Emmy-winning Simpsons writer. When daily deals collapsed, it quietly became something more useful: a single marketing department that small businesses rent by the month.
Journify
Journify is an AI-powered, composable customer data platform that captures, cleans, enriches, and streams conversion signals from web, mobile, CRM, and offline sources into ad platforms like Meta, TikTok, Snap, and Google. The company helps brands push match rates toward 90%, reclaiming the 30-40% of conversions most advertisers silently lose.
Scalify
Scalify is an AI-powered ad management and automation platform that lets businesses launch, analyze, optimize, and scale Facebook, Instagram, TikTok, and Google ads from a single dashboard. Built originally as a Shopify app for e-commerce and dropshipping store owners, it automates the grunt work of media buying - building hundreds of custom and lookalike audiences in seconds, generating ad creatives and copy with AI, running 24/7 rule-based optimization, and shifting budget toward winning ads - so smaller brands can advertise like they have an in-house agency without the agency price tag.
Vip Andleigh
Vip Andleigh is Head of Strategy & Operations and Office of the CEO at Moloco, the machine-learning advertising company based in Menlo Park. He partners with CEO Ikkjin Ahn and the leadership team on business planning, leadership cadence, and cross-company strategy. Before Moloco he spent over a decade at Google, where he led multiple Strategy & Operations teams, served as Director of Ads Strategy & Operations and Chief of Staff for the App Ads and Display Ads businesses, and founded Google's Ads Incubator. Earlier he was a strategy consultant at McKinsey & Company. He holds an MBA from Wharton and a double-major BA from UC Berkeley.
Selin Song
Selin Song is the President of Google Customer Solutions, leading the global organization that helps millions of small and medium-sized businesses grow using Google's AI-first advertising products. A 20-year Google veteran who started as a temp approving ads, she has lived and worked across four countries - the US, India, Singapore, and Ireland - building a career that spans revenue strategy, operations, and regional leadership across APAC and EMEA before taking the top seat at GCS.
Vidhya Srinivasan
Vidhya Srinivasan is VP and General Manager of Advertising & Commerce at Google, overseeing a portfolio responsible for over $66 billion in quarterly revenue. A computer science graduate of IIT Madras and Georgia Tech, she spent a decade at IBM and several years at AWS - where she scaled Amazon Redshift into the cloud's fastest-growing data warehouse - before joining Google in 2019. At Google she has spearheaded AI-first advertising products including Performance Max, agentic shopping via Google's Universal Cart, and the integration of Gemini across search and shopping surfaces. She is one of the most consequential voices shaping how AI rewires digital advertising.