Vip Andleigh · Moloco
Strategy · Operations · Office of the CEO
Vip Andleigh
He spent a decade inside the machinery of Google's ads business. Now he keeps the strategy honest at Moloco.
He spent a decade inside the machinery of Google's ads business. Now he keeps the strategy honest at Moloco.
There is a job inside fast-growing companies that almost never gets a spotlight: the person who turns ambiguity into an operating plan. At Moloco, that person is Vip Andleigh.
His title runs long - Head of Strategy & Operations and Office of the CEO - and the length is the point. He sits beside CEO Ikkjin Ahn and the leadership team, working on business planning, the rhythm of how leaders meet and decide, and the strategy projects that cut across every part of the company.
Moloco is a machine-learning advertising company. It builds the models that decide which ad to show, to whom, at what moment, for app developers, streaming platforms, and retailers building their own media businesses. The math is the product. Andleigh's job is everything around the math: where the company points itself, what it funds, what it kills, and how fast the answers arrive.
He arrived in 2023 carrying something rare - a real, lived map of how a colossal ads business actually runs. He earned that map over nearly fourteen years at Google.
Andleigh joined Google in 2009 and stayed until 2023. In that stretch he did the unglamorous, load-bearing work of ads strategy and operations - the function that decides which products get built, which bets get resourced, and how a sprawling business stays pointed in one direction.
He rose to Director of Ads Strategy & Operations, working across advertising lines that, in aggregate, ran at roughly $150 billion in annual revenue. He served as Chief of Staff for the App Ads and Display Ads businesses - the connective role that translates a leader's intent into the daily motion of large teams.
Then he did the thing that says the most about him: he started something. He founded and ran Google's Ads Incubator, the place where new advertising ideas get a runway before they earn a budget. Most people at that scale optimize what exists. Fewer build the room where the next thing gets a chance.
He came up through consulting, eventually serving as an Engagement Manager at McKinsey & Company - the grade where you stop making slides and start owning the answer.
Nearly fourteen years in ads. Led multiple Strategy & Operations teams, became Director of Ads Strategy & Operations, served as Chief of Staff for App and Display Ads, and founded the Ads Incubator.
Head of Strategy & Operations and Office of the CEO. He traded one of the largest ads engines on earth for the chance to help build the next one.
He created and operated Google's Ads Incubator, giving new advertising ideas room to prove themselves.
Director of Ads Strategy & Operations, working across businesses running at roughly $150B annually.
Held the Chief of Staff role for both the App Ads and Display Ads businesses at Google.
Owned client engagements end to end before moving into the technology industry.
Graduated with honors and a double major in Economics and Political Science.
Partners directly with the CEO and leadership team on planning, cadence, and cross-company strategy.
A small detail that explains a lot. Andleigh keeps choosing two disciplines where one would do - economics and politics first, then finance and entrepreneurship. The pattern is a person who refuses to look at a problem through a single lens.
Built from public sources · Strategy, operations, and the art of the awkward question.