global-media
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Hector Botero Has Spent 30 Years Rewiring the Newswire
Before targeted ads and answer engines became the communications industry's new vocabulary, Hector Botero was already treating distribution as a problem of audience, language and proof. Now his newswire playbook is moving from Google-era targeting into AI-era discovery.
Stephen Farquhar Has Spent 30 Years Making Media Make Sense
From a Toyota planning brief to agency leadership across London, China and New York, Farquhar built a career by translating complexity into decisions - and keeping the audience human.
Wendy MacGregor
Wendy MacGregor is Vice President of Global Media & AdTech Solutions at Microsoft Advertising, leading the company's audience and ad-technology strategy with a self-described abundance mindset borrowed from CEO Satya Nadella's 'learn-it-all' playbook. She arrived at Microsoft after a long climb through the upper ranks of digital advertising - Google, Turn, AOL - and now spends her days arguing that Copilot is an empowerment tool, not a replacement.