general-medicine
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Elliot Cohen and the art of making yourself less necessary
Before he became a company president, Elliot Cohen helped build a place where other people could become founders. From MIT to PillPack to General Medicine, his career keeps returning to the same question: what should a leader make easier for everyone else?
TJ Parker and the trouble with arriving
He sold PillPack to Amazon, found a ski town, and discovered that finishing a company did not finish his appetite for building. Now TJ Parker is back in the CEO chair, with familiar collaborators and a different sense of what the work is for.
Ashwin Muralidharan kept the work. He changed the title.
General Medicine’s founding CEO is now its Chief Product Officer. His route through engineering, market analysis and Amazon helps explain why the work behind a title makes the more interesting story.
General Medicine Wants Patients to Shop Their Way to Power
A $120 million round led by a16z backs a healthcare store built around upfront prices and patient choice. The test is whether a better checkout can also deliver better access to care.
General wants you to see the price before you see the doctor
The PillPack founders are back with a healthcare store. Their wager: getting care should begin with a clear choice, rather than another round of phone calls.