
Before he became a company president, Elliot Cohen helped build a place where other people could become founders. From MIT to PillPack to General Medicine, his career keeps returning to the same question: what should a leader make easier for everyone else?

He sold PillPack to Amazon, found a ski town, and discovered that finishing a company did not finish his appetite for building. Now TJ Parker is back in the CEO chair, with familiar collaborators and a different sense of what the work is for.

General Medicine’s founding CEO is now its Chief Product Officer. His route through engineering, market analysis and Amazon helps explain why the work behind a title makes the more interesting story.