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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

gaming-keyboards

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Company
SteelSeries Built a $1 Billion Gaming Brand by Learning What Not to Make
Gaming · Hardware · Consumer

SteelSeries Built a $1 Billion Gaming Brand by Learning What Not to Make

A glass mousepad fixed one Counter-Strike player's dusty little problem. An MP3-player flop taught his company to stop wandering - and focus became the product.

gaming-peripherals · gaming-hardwareRead →
Company
The Keyboard Company That Sells Out in Ten Minutes
Gaming · Ecommerce · Consumer

The Keyboard Company That Sells Out in Ten Minutes

Gamers were covered in dripping fashion and typing on basic black plastic. Two collectors decided that gap was worth a brand - and turned mechanical keyboards into a drop culture.

gaming-keyboards · mechanical-keyboardsRead →
Company
The Gaming Company That Turned a Three-Headed Snake Into a $2 Billion Cult
Hardware · Gaming · Consumer

The Gaming Company That Turned a Three-Headed Snake Into a $2 Billion Cult

It started with one gaming mouse and a promise that felt slightly ridiculous - build only for gamers, nobody else. Twenty-plus years later that stubbornness is a hardware empire, a payments business, and a snake logo people tattoo on themselves.

gaming-hardware · gaming-peripheralsRead →