furniture-design
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Kyle Hoff Built Floyd From One Leg - Then Designed It to Stay
An architect, a Craigslist apartment and a refusal to buy one more disposable table produced a $256,000 Kickstarter. A decade and an acquisition later, Hoff is still asking the same useful question: will this piece survive the next move?
The 49-Year-Old Sofa Company Betting Its Future on Furniture You Don’t Throw Away
King Living began with foam chairs strapped to a car roof. Its global pitch now rests on a harder idea: the most sustainable sofa may be the one engineered to survive your next house, your next fabric choice and your children.
The 102-Year-Old Furniture Company Is Learning to Carry Less
Hooker Furnishings began with a steam whistle and a community-funded factory. A century later, its next act depends on a smaller portfolio, faster logistics and turning a vacation state of mind into a whole-home business.
Jutta Friedrichs
Jutta Friedrichs is a German-born designer and co-founder of Soofa, the Cambridge, MA company that makes solar-powered digital signs for city sidewalks. Before Soofa she ran the MÜ furniture studio in Shanghai, co-founded Xindao's in-house design team, won two Red Dot Awards, an iF Design Award and an Elle Decoration Award, and earned a Masters at the Harvard Graduate School of Design. She mentors at the Harvard Innovation Lab and works at the seam of hardware, human-centered design, and the civic public realm.