Hooker Furnishings began with a steam whistle and a community-funded factory. A century later, its next act depends on a smaller portfolio, faster logistics and turning a vacation state of mind into a whole-home business.
Jutta Friedrichs is a German-born designer and co-founder of Soofa, the Cambridge, MA company that makes solar-powered digital signs for city sidewalks. Before Soofa she ran the MÜ furniture studio in Shanghai, co-founded Xindao's in-house design team, won two Red Dot Awards, an iF Design Award and an Elle Decoration Award, and earned a Masters at the Harvard Graduate School of Design. She mentors at the Harvard Innovation Lab and works at the seam of hardware, human-centered design, and the civic public realm.