
An architect, a Craigslist apartment and a refusal to buy one more disposable table produced a $256,000 Kickstarter. A decade and an acquisition later, Hoff is still asking the same useful question: will this piece survive the next move?
Jutta Friedrichs is a German-born designer and co-founder of Soofa, the Cambridge, MA company that makes solar-powered digital signs for city sidewalks. Before Soofa she ran the MÜ furniture studio in Shanghai, co-founded Xindao's in-house design team, won two Red Dot Awards, an iF Design Award and an Elle Decoration Award, and earned a Masters at the Harvard Graduate School of Design. She mentors at the Harvard Innovation Lab and works at the seam of hardware, human-centered design, and the civic public realm.