functional-beverages
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Jordan Bass Put the Beer Moment in a Can - Then Left the Beer Out
A fourth-generation beverage entrepreneur turned a post-adventure ritual into HOPWTR. Six years, thousands of hand-fixed cartons and one strategic acquisition later, Jordan Bass is still selling the moment as much as the drink.
Brad Kifferstein Bet on the Mug You Already Reach For
Before VitaPerk became a stickpack, Brad Kifferstein sold carpet to college students, syndicated real estate and learned product development at Crypton. His enduring idea is equally practical: the easiest routine to build may be the one that borrows a ritual people already keep.
Kyle Watson Turned a Fitness Niche Into a Brand Built for Everywhere
She learned marketing in stores, stadiums and scrappy beverage teams. Now Kyle Watson is protecting three distinct brand identities while turning community attention into durable growth.
Jill Beraud
Jill Beraud is an American consumer brand executive who has spent more than three decades building and running some of the best-known names in retail, beauty, luxury and beverages. She began in brand management at Procter & Gamble, ran her own New York advertising agency, then spent 13 years at Limited Brands, where as Chief Marketing Officer of Victoria's Secret she helped grow the label into a multi-billion-dollar business and also led marketing across Bath & Body Works, Express, Henri Bendel, C.O. Bigelow and Limited Stores. In December 2008 PepsiCo created the role of worldwide Chief Marketing Officer for her, reporting to Indra Nooyi; there she pushed the company away from Super Bowl spending and into the $20 million Pepsi Refresh Project, and later ran the Starbucks and Lipton joint ventures. She went on to serve as CEO of Living Proof, EVP of Global Retail Operations at Tiffany & Co., and CEO of the luxury jewelry house IPPOLITA, before co-founding the plant-based functional beverage company Sh'nnong. Fast Company named her one of its 100 Most Creative People in Business in 2013. She has sat on the board of Levi Strauss & Co. since 2013, was re-elected in April 2026, chairs the Fashion for Good board, and has served on the World of Children Board of Governors since 2009.