
A salesman tired of road food built a refrigerator in his apartment, planted it in a forlorn Chicago food court, and stayed to explain every salad. The machine was simple. The system behind it became the work of a decade.

For three decades, the British-born operator has worked behind the grocery shelf, turning perishable food into a repeatable system. At Gotham Greens, his old obsession with time, temperature and movement has found a greenhouse-sized stage.
Matt Schwartz is the CEO and co-founder of Afresh, a San Francisco-based AI company building the operating system for fresh food in grocery retail. A Stanford MBA alumnus with a lifelong obsession with food systems, he co-founded Afresh in 2017 after discovering that billion-dollar grocery chains were still managing produce orders with paper and pen. Under his leadership, Afresh has raised $181.8M in total funding, deployed across 12,500+ departments in 40 states, and prevented more than 200 million pounds of food waste - serving major chains including Albertsons, Meijer, and Wakefern.