freelancing
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Bradley Rice and the arithmetic of a smaller working week
He wanted to teach economics. Salesforce gave him a different classroom - and, after becoming a father, a reason to rethink what a successful career should buy.
Talent Stacker and the missing step between certified and hired
A Salesforce certificate can prove what you know. Talent Stacker builds a business around the harder question: can you persuade someone to let you do the work?
Tomas O’Farrell and the geography of a good job
A birthday video helped give Tomas O’Farrell an idea. Building Workana meant persuading people that a serious career could begin somewhere other than a big-city office.
CREATIVA is taking Egypt’s startup map beyond Cairo
Egypt’s public innovation hubs bring training, workspace and startup support to university cities across the country. The interesting part is what happens between learning a skill and finding someone willing to pay for it.
Joanna Wiebe
Joanna Wiebe is the founder of Copyhackers and the originator of conversion copywriting — a discipline she coined in 2011. Over nearly two decades, she has trained 70,000+ professionals and consulted for brands from bootstrapped startups to Fortune 100 enterprises including AWS, Canva, and Shopify. Her first traditionally published book, The Copyselling System, is set for release in July 2026 via BenBella/Simon & Schuster.