foodservice
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The Marketer Who Sells the Trucks, Not the Cereal Box
She markets a company with no cereal box on the shelf - just 30,000 people, a fleet of trucks, and a promise to show up. Here is how a music major became the voice of a $39 billion foodservice giant.
Ray Harrison
After three decades in retail, Ray Harrison still begins with the same question: what will make the next stop easier, friendlier and worth repeating? His route from store director to Yesway's senior team explains why the answer lives in both the data and the aisle.
Caroline Vanderlip
Caroline Vanderlip is the founder and CEO of Re:Dish, a Brooklyn-based reusable foodware company that swaps single-use containers for durable, USA-made ones, then collects, sterilizes, and redistributes up to 75,000 items a day from an automated industrial warewashing plant. After three decades launching businesses inside NBC, CNBC, AT&T, and her own publishing-tech ventures, she traded media for dishwashing in her sixties, betting that the most radical thing a company can do is wash its own plates and use them again.
Matthias Depenbusch
Matthias Depenbusch is a German-trained, Vienna-based serial founder who builds software for unglamorous but expensive problems. He co-founded AVISIO, a SaaS platform that used AI-based purchasing suggestions to cut the cost of goods sold for independent 4- and 5-star hotels and restaurants, integrating their POS and PMS systems to automate inventory and ordering. Before that he helped launch Appinio, the Hamburg real-time mobile market-research company that landed 8th in the Deloitte Technology Fast 50 and on the FT 1000 list of Europe's fastest-growing companies. AVISIO won the Hospitality UPGRADE Award 2020 before filing for insolvency in 2023 amid a frozen funding climate.
Jim Collins
Jim Collins is the Chief Executive Officer of Basic American Foods, a 90-plus-year-old, family-owned food manufacturer headquartered in Walnut Creek, California. He stepped into the CEO seat in 2023 after serving as the company's CFO. Before BAF, his career wound through PwC, Foster's Group in Australia, Robert Mondavi, Beringer, and a stint at telecom-era start-ups Yipes and Spinway. A Chico State business graduate, he runs a roughly $625M revenue, 1,300-employee enterprise best known for instant mashed potatoes, dehydrated onion and garlic, beans and foodservice ingredients sold under brands like Idaho Spuds, Potato Pearls, Santiago, and Golden Grill.
Eli Chait
Eli Chait is the Co-Founder and CEO of Wholesail, a San Francisco-based B2B payment risk management platform modernizing accounts receivable for food and beverage distributors. His origin story is unusually grounded: at age 12, he was entering invoices for his father's restaurant in Los Angeles. That early hands-on encounter with the pain of paper-based B2B trade became the north star for his entire career - from co-founding Copilot (a restaurant analytics startup acquired by OpenTable) to leading Wholesail through a $22.6M Series A. With a team of repeat entrepreneurs forged at OpenTable, Wholesail is building the credit and payments network for the $1+ trillion US food distribution market.