An apartment can be a home for a year or a landing pad for a week. Sentral’s bet is that one operator should know how to handle both.

A grocery trip helped turn Bill Smith toward Shipt. A difficult move pointed him toward Landing. The Birmingham founder keeps finding companies in the chores people would rather skip.
A consumer laundry service discovered its best customers were property operators with a stranger problem: empty beds, mismatched software and no clean way to mix hotel-speed stays with residential leases. Lavanda followed the demand and built the operating system instead.

He spent five years living out of hotel rooms as a consultant. Then he built the company that lets you move into a city with nothing but a suitcase.
MetroResidences is a Singapore-founded proptech platform that curates furnished serviced apartments and monthly rentals for business travellers, expats and urban professionals across Asia Pacific. Launched in 2014 by James Chua and Lester Kang, it matches corporate tenants needing month-plus stays with quality apartments and layers on hotel-style services like housekeeping, maintenance and front-desk support. Backed by Rakuten Capital and 500 Durians, the company positions itself as a professionally managed alternative to both traditional serviced-residence operators and Airbnb-style listings.