
After three decades selling software, telematics and transformation, Jeff Westover has arrived at Geoforce with a deceptively plain mission: make invisible equipment visible, then make the market understand why that matters.

From employee No. 11 at GPS Insight to the C-suite at RTA, his career has followed one durable idea: data earns its keep only when a person can act on it.
After 70 investor rejections, INRIX replaced helicopters and roadside loops with a moving network of vehicles. Twenty years later, its harder job is turning a 50-petabyte data lake into answers cities, carmakers and logistics teams will actually pay for.

From in-cab computers to fundraising software and back to the highway, the PrePass CMO has built a career around one stubborn question: does the technology make life clearer for the person using it?
From fire engines and boom lifts to airport robots and the Postal Service's next delivery van, Oshkosh turns hard jobs into a shared engineering problem. Its century-old trick is making technology travel between machines that rarely appear in the same conversation.