fleet-software
(6)
The app needs a car.
Voyager Global Mobility supplies the working vehicles behind ride-hailing. Its real business is making each car useful for longer - from a driver’s first shift to its next owner.
Ford Pro sells the working day
The truck is only the beginning. Ford’s commercial division is building a business around the hours its customers cannot afford to lose.
Rand McNally maps the road. Now it reads the truck.
The name on the family road atlas now sells fleet software, truck navigation and safety intelligence. Its most interesting map is the one that explains what a driver did before an incident.
Josh Turley and the Forty-Year Software Turn
He inherited a family software company with decades of history and a product built for the back of the garage. The hard part was preserving its memory while teaching it to move at cloud speed.
Petards Rail and the art of opening the right doors
A train longer than its platform needs more than a warning announcement. Petards Rail builds the cameras, door controls and software that help fleets handle the awkward details of a safe journey.
Chris Oliver Is Marketing to the Person Behind the Windshield
At Trucker Path, the chief marketing officer’s brief stretches from brand to product to truck parking. His method is simple enough to fit on a dashboard: ask drivers what gets in the way, then build around the answer.