A rate newsletter became a financial shopping destination used by more than 100 million people a year, according to the company. Its enduring proposition: make lenders compete before you commit.
Millions arrive with a money question. SmartAsset turns some of those questions into introductions to financial advisors - then sells the software to keep the conversation going.

A clumsy calculator started the idea. An eight-week home-equity loan sharpened it. Matthew Covi spent five years turning those irritations into Chimney - and then into an acquisition by Array.
Chimney put a home-equity meter inside 180+ banking apps. The pitch to lenders is blunt: your customers are richer than they realize, and you are the last to tell them.