film-exhibition
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Lark Theater learned to sell more than a movie ticket
Larkspur saved its Art Deco cinema. Keeping it alive took a second invention: one room with enough reasons for a whole town to come back.
Onni Creative Makes the Lobby Part of the Movie
A pizza box fans wanted without the pizza explains Onni Creative’s business: giving moviegoers something worth leaving home for, then helping cinemas make it happen.
Wanda Gierhart Turned the Movie Theater Into a Customer Journey
The Cinemark executive brought a retailer's eye to the multiplex. Her playbook is built on curiosity, loyalty, frictionless details and the stubborn belief that a night at the movies should feel like an occasion.
Cineplex Built a Business Around the One Thing Netflix Cannot Ship: A Night Out
Canada's biggest exhibitor stopped treating the movie ticket as the whole product. Its harder-to-copy advantage is the evening wrapped around it - popcorn, premium screens, loyalty points, ads, games, dinner and the stubborn human urge to go somewhere together.
Cinemark
The Texas chain that turned reduced-admission nights and a monthly ticket subscription into one of the steadiest seats in a shaky business.