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KUYA Gives Brands a Personality That Travels
From a neighborhood internet mascot to Floyd Mayweather’s supplement tubs, KUYA turns a brand’s point of view into things people can actually see. Its own identity began with a more personal assignment: starting over.
Lorenz Esguerra
Lorenz Esguerra is the chief executive of Folklore, a Minneapolis-area design and technology agency he has grown roughly 40% in under a year. A Filipino American agency veteran with a 30-year career spanning Procter & Gamble, Bain & Co., Weber Shandwick and Edelman, he is known for turning offices into growth engines and for championing diversity in the advertising profession as treasurer of the nonprofit The BrandLab.
Valkyrae
Rachell Marie Hofstetter, known as Valkyrae, is a Filipino-American streamer, co-owner of 100 Thieves, and founder of Hihi Studios. After a record-breaking YouTube exclusivity run powered by late-2020 Among Us, she returned to Twitch in January 2025 on her tenth streaming anniversary and is now building anime-inspired IP through her own studio.
Dexter Ligot-Gordon
Dexter Ligot-Gordon is a California-born Filipino-American entrepreneur and Co-founder and CEO of Swarm, a GenAI consulting and implementation firm helping enterprises move AI projects from proof-of-concept to production. Before Swarm, he co-founded Kalibrr - the first Southeast Asian startup accepted into Y Combinator (W13) - and spent nearly a decade in public policy including serving as a UC Berkeley Student Regent. Swarm raised a $1.1M pre-seed round in November 2023 from Hustle Fund and Plug and Play.
Bobby Murphy
Bobby Murphy is the co-founder and Chief Technology Officer of Snap Inc., the parent company of Snapchat. A mathematical and computational science graduate from Stanford, Murphy has led the engineering vision behind one of the world's most influential social media platforms since 2011. Known as Snapchat's 'quiet genius,' he pioneered ephemeral messaging and has been instrumental in developing Snap's augmented reality innovations, including Spectacles AR glasses. Named to Time's 100 Most Influential People in 2014, Murphy became one of the world's youngest billionaires and remains a driving force in Snap's transformation into a comprehensive AR and AI company.