fashion-tech
(28)
Myntra wants to dress you before you know what to wear
The Indian fashion marketplace once shut its website to force a mobile future. Now it is chasing a more human problem: finding the right outfit, then getting it to you while the occasion still matters.
Lamoda Built a Fashion Store. Then It Built the Road to Your Door.
The Moscow retailer’s real product is not a dress, a sneaker or even an app. It is the machinery that makes buying fashion online feel less like a wager on size, taste and delivery.
The Fund Betting That Fashion Gets Fixed in the Factory, Not the Storefront
Karla Mora and Leslie Harwell don't fund T-shirts. They fund the recycling plants, the potato-waste cotton, and the software that reroutes a supply chain - the plumbing every brand quietly runs on.
When Brazil's Two Premium Fashion Rivals Decided to Share a Closet
Icomm Group merged OQVestir and Shop2gether into one company - then kept them competing on the same runway. Here is how Brazil's leading premium fashion e-commerce operator runs two storefronts, one warehouse, and a marketplace for the brands nobody else stocks.
True Fit
The internet made every wardrobe available and every size chart arguable. True Fit has spent nearly two decades turning what shoppers bought, kept and sent back into a translation layer for fashion - and now it wants AI shopping agents to stop guessing, too.
Bezel
Bezel is a Y Combinator (W25) startup that generates studio-quality photos and videos of apparel on photorealistic AI human models. Fashion and e-commerce brands upload a clothing image, pick a preset model, and get shoot-ready stills and video in seconds - replacing shoots that cost thousands of dollars and take days. Founded in 2025 in New York by Kashyap Achar, the company positions itself as an on-demand content engine for brands that need constant creative variety for ad testing.
Retrofit
Retrofit is an AI-curated vintage marketplace that uses AI agents to sift through hundreds of thousands of secondhand listings, analyzing social media trends, sales data and personal style to surface pieces matched to a shopper's taste, size and budget. Founded in 2024 by Sandra Lifshits and Maddy Yip and backed by Y Combinator (W25), it standardizes photography and descriptions from partner vintage stores so shoppers get a clean, personalized feed instead of endless digging.
Adore Me
Adore Me is a New York-based intimates brand that set out in 2011 to sell well-made bras and lingerie at prices a student could afford, and ended up rewriting how the category is merchandised. Founded by Harvard MBA Morgan Hermand-Waiche, the company paired a wide size range (30-46 bands, A-I cups) with a monthly membership, an at-home try-on box, and an unusually large in-house engineering group in New York and Bucharest that built roughly 15 internal tools for planning, sourcing, and personalization. It reached an estimated $250 million in sales and more than 1.2 million active customers before Victoria's Secret & Co. acquired it in a deal announced November 2022 at $400 million cash upfront plus earnouts, closing January 2023. Adore Me became the only US lingerie brand certified as a B Corporation in 2022. Under its parent it has since narrowed: the founder departed in August 2025, the VIP subscription that defined the model ended in February 2026, and Victoria's Secret recorded a $120 million impairment on the business that same quarter.
Rebag
Rebag is a New York-based online and retail marketplace for buying and selling pre-owned luxury handbags, watches, jewelry and accessories. Founded in 2014 by Charles Gorra, the company built proprietary technology - most notably Clair, an appraisal index, and Clair AI image recognition - to standardize resale pricing and pay sellers upfront. It aims to bring transparency and liquidity to what it calls an opaque secondary luxury market.
Kintra Fibers
Kintra Fibers is a Brooklyn-based materials science company developing a bio-based, biodegradable alternative to conventional polyester. Built on polybutylene succinate (PBS) derived from plant sugars rather than fossil fuels, Kintra's yarn performs like standard polyester and runs on existing melt-spinning equipment, but composts in controlled conditions and sheds far less persistent microplastic. Founded in 2018 by Billy McCall and Alissa Baier-Lentz, the H&M Group-backed company has raised roughly $10M total and is piloting its fiber with brands including Inditex, BESTSELLER, Reformation and PANGAIA.
Simplifyber
Simplifyber is a North Carolina biomaterials company reinventing how soft goods are made. Its proprietary natural-fiber liquid, Fybron, is injected into 3D molds to form fabric directly, skipping the spinning, weaving, cutting, and sewing steps of conventional textile production. Founded in 2021 by fashion veteran Maria Intscher-Owrang and Phil Cohen, the company targets fashion, footwear, bags, automotive and aviation interiors, and consumer packaging with a cellulose-based, largely biodegradable alternative to fossil-derived materials. It closed a $12M Series A led by Suzano Ventures in April 2025.
Stylitics
Stylitics is a New York-based retail AI company that helps brands and retailers turn their product catalogs into inspiring, shoppable styling experiences. Its platform combines algorithms, trend data, and human stylist expertise to generate personalized outfit recommendations, bundles, and generative on-model imagery across e-commerce, email, advertising, and stores. Founded in 2011 by Rohan Deuskar and Zach Davis, Stylitics powers styling for more than 100 retailers - including Macy's, Walmart, Kohl's, Puma, and Revolve - reaching over 100 million shoppers.
unspun
unspun is a San Francisco-based fashion-technology company that built Vega, the world's first 3D weaving system for apparel. Vega weaves garments directly from yarn in minutes, skipping cut-and-sew steps to enable on-demand, near-zero-waste, locally produced clothing. A certified B Corp founded in 2015, unspun sells custom-fit jeans direct to consumers while licensing its hardware and software to brands and retailers aiming to decarbonize their supply chains. Its stated mission is to reduce global human carbon emissions by 1%.
Doji
Doji is a New York-based AI fashion startup building an app that turns a handful of selfies into a photo-realistic personal avatar, then lets people try on real clothing from anywhere on the web. Founded in 2024 by Dorian Dargan and Jim Winkens - the name is a mash-up of their first names - Doji uses its own diffusion models to make virtual try-ons feel less like a gimmick and more like a fun, social way to shop. The company raised a $14M seed round led by Thrive Capital with participation from Seven Seven Six in May 2025, days after launching on the App Store in more than 80 countries.
Indyx
Indyx is a San Francisco digital wardrobe app that lets people catalog everything they own, plan outfits, work with personal stylists, and eventually resell their clothes - all in one place. Founded by two former retail-industry insiders, it makes the opposite bet of most fashion businesses: instead of selling you the next thing, it helps you actually use what you already own. Users get a searchable digital closet with automatic background removal, cost-per-wear tracking, packing lists, and social sharing, framed around a simple idea - know what you own, love what you wear.
Tailored Industry
Tailored Industry is a Brooklyn-based on-demand knitwear manufacturer that pairs industrial 3D 'wholegarment' knitting machines with a proprietary software platform. It lets fashion brands of any size produce seamless sweaters and knit staples with zero minimums and near-zero waste, matching supply to actual demand instead of guessing seasons in advance.
Swipecast
Swipecast is a New York-based fashion-tech marketplace that lets brands, designers, photographers and stylists discover and book models and creative talent directly, bypassing traditional agencies. Founded in 2015 by former hedge-fund manager and modeling-agency owner Peter Fitzpatrick with developer Matthias Wickenburg, the platform pays talent 90% of their fee (versus the ~67% left after agency commissions) and settles payments within one to two days. It has served clients like Estee Lauder, Tommy Hilfiger, Ralph Lauren, Victoria's Secret, Nike and Vogue across cities including New York, LA, London, Paris and Milan.
Taelor
Taelor is an AI-powered menswear rental subscription that pairs machine-curated outfits with human stylists so busy men can dress well without thinking about it. For a flat monthly fee, members take a short style quiz, receive boxes of real clothes to wear for weeks, return what they don't want in a prepaid bag, and buy favorites at a steep discount. Founded in 2021 by Anya Cheng and Phoebe Tan, the company positions itself as the 'Rent the Runway for men' and runs on a circular, lower-waste model.
Trendsi
Trendsi is a San Francisco-based B2B fashion supply chain platform that lets anyone start and run a clothing business with no upfront inventory. Through a free Shopify app and mobile apps, sellers dropship, buy open-pack wholesale, or create private-label apparel while Trendsi handles sourcing, quality control, warehousing, and shipping. Often described as a 'B2B version of Shein,' it gives independent sellers, stay-at-home entrepreneurs, and TikTok creators access to manufacturer-grade supply chain capability at minimal risk.
Revive | B-Corp Certified
Revive (stylized (Re)vive) is a New York fashion-tech company that turns returned, damaged, and excess apparel into recovered revenue for brands. Its AI-powered platform inspects each item in minutes to flag damage type and resale potential, then cleans, lightly repairs, and routes goods back to stores or onto resale channels - so unsellable inventory becomes profit instead of landfill. A Certified B Corp, Revive has recovered roughly $23M in gross merchandise value and kept over 150,000 garments out of landfills.
Savage X Fenty
Savage X Fenty is Rihanna's inclusive lingerie, loungewear and apparel brand, launched in 2018 as a joint venture with TechStyle Fashion Group. Built around radical size inclusivity (30+ bra sizes, XS-4X), it sells direct-to-consumer through an Xtra VIP membership model and an expanding wholesale footprint in Nordstrom, Galeries Lafayette and Selfridges. Backed by L Catterton, Neuberger Berman and Advent International, the company reached a reported $1 billion valuation and turned an annual Amazon Prime Video runway show into an Emmy-winning cultural event. It positions itself as the inclusive, unapologetic alternative to the old Victoria's Secret playbook.
z-emotion
z-emotion is a Seoul-based fashion-tech company building 3D garment simulation software that lets designers create true-to-life digital clothing in seconds. Its flagship CAD tool, z-weave, plus plugins for Autodesk Maya and Unreal Engine, a cloud asset library, and AI-driven virtual try-on, help fashion, gaming, and e-commerce companies replace physical samples with photorealistic 3D garments. Founded by former AMD graphics researcher Dongsoo Han, the company pairs game-grade simulation with apparel workflows to push the fashion industry toward digital production.
EON
EON is a New York-based enterprise software company building the Digital ID layer for physical products. Through its EON Product Cloud platform, brands give each item a unique, traceable digital identity - accessed via QR code, NFC chip or RFID tag - that follows the product across its full lifecycle, powering resale, repair, authentication, customer engagement and compliance with the EU's upcoming Digital Product Passport regulation. Founded in 2017 by Natasha Franck, EON authored the open CircularID Protocol and works with brands including Coach, Chloe, H&M, Mulberry and Target.
M.M.LaFleur
M.M.LaFleur is a New York-based direct-to-consumer womenswear brand that coined the term 'Power Casual' and built its business around solving a single problem: getting ambitious women dressed for work without wasting their time. Founded in 2013 by Sarah LaFleur, designer Miyako Nakamura, and Narie Foster, the company pairs thoughtfully engineered professional clothing with a free personal-styling service called Bento that curates a box of pieces around each customer. After a near-collapse during the pandemic, the company was rescued by a syndicate of women investors and refocused on the wardrobe needs of a hybrid working world.
Raspberry AI
Raspberry AI is a New York-based generative AI platform built specifically for fashion creatives. It turns sketches, text prompts and 3D files into retail-ready imagery - mood boards, lifestyle and product photography, on-body try-ons and technical drawings - in minutes rather than weeks, replacing the slow, sample-heavy design workflow that has defined apparel for decades. Founded by Cheryl Liu and backed by Andreessen Horowitz, it counts Under Armour, MCM Worldwide, Li & Fung and Gruppo Teddy among its customers.
Archive
Archive is the technology platform behind brand-owned resale. It builds and operates customized secondhand storefronts for fashion and lifestyle brands - including The North Face, New Balance, Oscar de la Renta and Dr. Martens - so they can keep products in circulation, capture a new revenue stream, and meet customers who increasingly refuse to buy new.
Lily AI
Lily AI is a Mountain View-based retail AI company that translates the language of the customer into the language of the catalog. Its platform uses computer vision, NLP and large language models to enrich product data with thousands of consumer-centric attributes - powering site search, recommendations, SEO/SEM and demand forecasting for retailers like Macy's, Bloomingdale's, Gap and thredUP.
Daydream
Daydream is a conversational, AI-powered fashion shopping platform founded by Julie Bornstein. It lets people search for clothing with natural language and images across roughly two million products from 8,000+ brands, then sends them to the retailer to check out.