
True Religion began with a reluctant order and a giveaway. Jeff Lubell’s next chapter asks how much of a life in denim can fit into a whole new wardrobe.

He turned the college dropout into a design philosophy, the album rollout into theatre, and the sneaker into a cultural event. Two decades later, the question is no longer whether Kanye West can command attention - it is what he will do with it.

The Barbadian singer turned a sharp eye for what culture leaves out into music, beauty, fashion and philanthropy - while refusing to release work merely because the calendar says she should.
Ruti Zisser is the Israeli-American founder and CEO of RUTI, a slow-fashion label she started in her Palo Alto garage in 2009 after a career in tech. Built on three rules - cool, flattering, practical - the brand grew from imported Israeli labels and living-room trunk shows into a chain of boutiques, a $6M Series A for an opt-in facial-recognition personalization platform, and a viral hit with its 'On the Loose' barrel-leg pants that helped push revenue past the $40M mark and open a Madison Avenue flagship.