
A 6:30 a.m. farmers-market shift showed him the absurdity hiding in plain sight: beloved local fruit, a brutally short selling season, and good harvests with nowhere to go. His answer was a regional cold chain built to make summer last all year.
The North Carolina startup began with an $80,000 prize purse and its own freezing line. Its bigger idea arrived when it stopped trying to own the factory and turned spare capacity on family farms into a regional frozen-food network.
How a 20-hen Texas farm turned radical transparency and 108 square feet of pasture per bird into a $759 million business - one carton at a time.