extended-warranty
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Woodrow Levin
Woodrow 'Woody' Levin is the founder and CEO of Extend, a San Francisco company that built an API-first platform letting online merchants offer extended warranties, product protection, shipping protection and post-purchase solutions. Often described as 'AppleCare for everything else,' Extend raised a $260M Series C led by SoftBank's Vision Fund 2 in 2021 at a valuation above $1.6 billion. A serial entrepreneur, Levin previously founded BringIt (acquired by International Game Technology), Estate Assist (acquired by DocuSign, where he became VP of Growth), and the crypto asset fund 3.0 Capital. He also sits on the board of DraftKings.
Extend
Extend is a San Francisco software company that turns the messy, unloved world of extended warranties and post-purchase headaches into an API. It lets online and offline merchants offer product protection plans, shipping protection, order tracking, returns, exchanges, and automated claims - and, since 2026, bundles all of it into an AI-native 'Shopper Operations' platform that scores customers by value and risk. Founded in 2019 by Woodrow 'Woody' Levin, the company raised a $260M Series C in 2021 at a $1.6B valuation led by SoftBank Vision Fund 2 and works with 1,200+ merchants including Peloton, iRobot, Sonos and Advance Auto Parts.
Registria
Registria runs the quiet half of consumer products: what happens after the box is opened. Its Ownership Experience Management (OXM) platform - anchored by Photoregister and Concierge - helps manufacturers like Whirlpool, Sony, LG, Bosch, and Cuisinart turn one-time buyers into identified, engaged, monetizable owners.
Chinedu Eleanya
Chinedu Eleanya is the founder and CEO of Mulberry, a New York based product protection platform that lets online retailers and direct-to-consumer brands offer affordable extended warranties at checkout. Born in Nigeria and raised in New Jersey after his father won a US visa lottery, he started a used-laptop export business from his Cornell dorm, co-founded the lease-to-own company Katapult in 2011, and launched Mulberry in 2018. A Forbes 30 Under 30 honoree, he has raised more than $37 million to build a consumer-first alternative to the legacy warranty industry.
Mulberry
Mulberry is a New York-based product protection platform that lets online retailers embed extended warranties and accident coverage directly into the shopping experience, and lets shoppers protect everything they buy through a free browser extension. Built on proprietary machine learning that maps any product to the right protection plan in real time, Mulberry pairs auto-adjudicated, AI-powered claims with an unlimited, zero-deductible consumer plan to make warranties simple, affordable, and people-first.