extended-warranty
(3)
Extend
Extend is a San Francisco software company that turns the messy, unloved world of extended warranties and post-purchase headaches into an API. It lets online and offline merchants offer product protection plans, shipping protection, order tracking, returns, exchanges, and automated claims - and, since 2026, bundles all of it into an AI-native 'Shopper Operations' platform that scores customers by value and risk. Founded in 2019 by Woodrow 'Woody' Levin, the company raised a $260M Series C in 2021 at a $1.6B valuation led by SoftBank Vision Fund 2 and works with 1,200+ merchants including Peloton, iRobot, Sonos and Advance Auto Parts.
Registria
Registria runs the quiet half of consumer products: what happens after the box is opened. Its Ownership Experience Management (OXM) platform - anchored by Photoregister and Concierge - helps manufacturers like Whirlpool, Sony, LG, Bosch, and Cuisinart turn one-time buyers into identified, engaged, monetizable owners.
Mulberry
Mulberry is a New York-based product protection platform that lets online retailers embed extended warranties and accident coverage directly into the shopping experience, and lets shoppers protect everything they buy through a free browser extension. Built on proprietary machine learning that maps any product to the right protection plan in real time, Mulberry pairs auto-adjudicated, AI-powered claims with an unlimited, zero-deductible consumer plan to make warranties simple, affordable, and people-first.