Palm Tree Crew is a Miami-based entertainment, hospitality and investment holding company founded by Norwegian DJ and producer Kygo (Kyrre Gorvell-Dahll) and his manager Myles Shear. Built around the globe-trotting Palm Tree Music Festival, the company spans four lines of business - live events, hospitality venues and beach clubs, a consumer lifestyle and apparel brand, and a multi-product investment platform. In September 2025 it raised a $20 million Series B led by WME Group at a $215 million valuation to fund international festival expansion, new clubs and hotels, and early-stage bets in beverages and consumer goods.
Upped Events is a Philadelphia-based, software-only event management and payments platform that bundles ticketing, contactless mobile payments, on-site point-of-sale, CRM, mapping, staff and partner management, and real-time analytics into one system. Built for food and drink festivals, fairs, conventions, and community events, Upped aims to raise attendee spend and organizer ROI while cutting the number of tools a team has to juggle. Founded in 2020 by Mark Kozlowski, Louis Blitzman, and Filip Risteski, the company was acquired by Events.com in May 2025.