ethical-fashion
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The Aruna Project
The Aruna Project is a Cincinnati-based nonprofit athleisure brand that creates lifelong freedom for survivors of sex trafficking through employment supported by holistic care. Founded in 2014 by Ryan and April Berg after time spent in Mumbai's red-light districts, Aruna employs survivor artisans in India and the US to craft premium bags, totes, and hair accessories - with 100% of sales revenue reinvested into freeing, employing, and empowering women. Its 'Freedom Business' model reports an 86% sustained freedom rate versus a 23% industry standard, and its national Aruna Run 5K series mobilizes thousands of runners to 'Run for Her Freedom.'
Ryan Berg
Ryan Berg is the co-founder and CEO of The Aruna Project, a Cincinnati-based athleisure bag and accessories brand stitched entirely by survivors of sex trafficking. With his wife April, he built a hybrid model that fuses a for-profit fashion label with nonprofit holistic care - transitional housing, counseling, healthcare and a living wage - to create what he calls lifelong freedom. The work started after a single TV news brief about children rescued from a brothel sent him hunting for that brothel on a business trip to India, where he found a two-mile stretch holding an estimated 15,000 enslaved women. The Aruna Project says it has helped free and employ more than 160 women across India and the Tri-State and contributed to an 86% drop in trafficking in that part of India.
Karla Gallardo
Karla Gallardo is the Co-Founder and CEO of Cuyana, a San Francisco-based sustainable fashion brand built on the philosophy of 'fewer, better things.' Born in Ecuador and educated at Brown University and Stanford GSB, she co-founded Cuyana in 2011 with Shilpa Shah to create timeless, high-quality women's essentials through ethical, transparent supply chains. Under her leadership, Cuyana has grown to 160+ employees, raised $44.8M in funding (including a $30M Series C), and built a loyal customer base that includes Meghan Markle and Jessica Alba. The company achieves a remarkable 90% full-price sell-through rate — rare in fashion — and has been recognized for pioneering sustainable luxury retail in the U.S.
Shilpa Shah
Shilpa Shah is the co-founder and Chief Experience Officer of Cuyana, the San Francisco-based sustainable luxury fashion brand built around two words: fewer, better. A UC Berkeley-trained UX designer who spent a decade building interfaces for Disney, AT&T, and Sun Microsystems before pivoting to business school at 32 — pregnant during her first semester — Shah co-founded Cuyana in 2011 with Karla Gallardo. The company has grown into a cult-favorite direct-to-consumer brand with 7 retail locations, 150+ employees, celebrity fans including Jessica Alba and Ayesha Curry, and $30 million in Series C funding from H.I.G. Capital. At Cuyana, Shah is the architect of the customer experience, championing quality over quantity in an industry obsessed with the opposite.