
A theater graduate became an environmental reporter, then built a cleantech communications firm after a recession-era layoff. Lisa Ann Pinkerton has been finding new audiences ever since.

He began with a paper newsletter, built a digital clearinghouse before the web had a business model, and spent three decades asking companies whether their green promises could survive contact with the balance sheet.

She entered the climate beat as a detour toward political reporting. Then Emily Atkin realized it was the political story - and built HEATED so she could report it without asking a newsroom for permission.