enrollment-marketing
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The College Visit Moved to a Phone. This Atlanta Company Got There First.
StudentBridge turns virtual campus tours into enrollments for 250-plus colleges. Its founder is a former race-car driver who thinks admissions offices have been showing recruits the wrong thing.
Archer Education
Archer Education is a higher education growth-enablement company that helps colleges and universities recruit, enroll, and retain students for their online programs. Founded in 2006 as the college-search portal Campus Explorer and rebranded as Archer in 2018, the firm pairs enrollment marketing, admissions support, and data-driven advisory services so institutions can grow online enrollment without building the machinery themselves. Over two decades it says it has partnered with 200+ institutions, managed 1,000+ online programs, and reached more than 20 million adult learners.
Brian Hartnack
Brian Hartnack is the co-founder and CEO of Archer Education, a higher-education growth firm that helps colleges and universities recruit, enroll and retain online and adult learners. A Cornell history major who cut his teeth in the late-90s dot-com scene at eToys, Gifts.com and Rent.com (sold to eBay for $415M in 2005), he launched the company that became Archer in 2006. Two decades on, the firm has worked with 200+ institutions, managed 1,000+ online programs, and connected millions of students to degrees - with Hartnack arguing that the winners in education marketing pair data infrastructure with authentic storytelling.