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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

endurance-sports

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Company
OutsidePR knows the story starts before the starting gun
Media · Enterprise

OutsidePR knows the story starts before the starting gun

A missing bicycle, a three-year podcast pitch, and a running brand’s 17-month entrance. Inside the outdoor PR agency that makes preparation part of the publicity.

public-relations · outdoor-industryRead →
Company
The Headphone Company That Bet You Would Rather Hear the Traffic
Hardware · Consumer · Ecommerce

The Headphone Company That Bet You Would Rather Hear the Traffic

While the rest of the audio world raced to seal your ears shut with noise cancellation, Shokz built a business on the opposite promise - keep them open, and let people hear the world they are moving through.

bone-conduction · open-ear-headphonesRead →
Company
hDrop Put a Sweat Lab on Your Arm - Then Its Hardest Customers Broke the Math
Health · Hardware · Consumer

hDrop Put a Sweat Lab on Your Arm - Then Its Hardest Customers Broke the Math

The Little Rock startup sells a $249.99 reusable sweat sensor for athletes who are tired of generic hydration advice. Its most revealing lesson is also its least glamorous: the hardware matters, but calibration, repetition and a stubborn respect for messy bodies matter more.

wearable-hydration-sensor · sweat-analysisRead →