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protein bars1 brain food1 nootropics1 functional nutrition1 plant-based protein1 low sugar1 keto1 vegan1 lion's mane1 adaptogens1 magnesium l-threonate1 mushroom coffee1 d2c1 ecommerce1

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IQBAR is a Boston-based 'brain + body' nutrition company that makes plant-protein bars, electrolyte hydration mixes (IQMIX), and adaptogenic mushroom coffee (IQJOE) formulated with brain nutrients like Lion's Mane and Magtein magnesium L-threonate. Founded by Harvard psychology grad Will Nitze, IQBAR pairs low-sugar, vegan, keto-friendly snacks with functional ingredients aimed at sustained mental clarity and energy, sold direct-to-consumer and across 8,000+ retail locations including CVS and Kroger.

protein barsbrain foodnootropicsfunctional nutritionplant-based proteinlow sugar