True Link is a San Francisco fintech that builds banking, prepaid cards, and trust-administration tools for people the financial system tends to forget: aging adults, people with disabilities, those in recovery, and the family members and professional fiduciaries who manage their money. Co-founded in 2012 by Kai Stinchcombe and Claire McDonnell after Stinchcombe watched his grandmother lose her savings to telemarketers, the company now serves more than 250,000 families and 300+ nonprofits.
George Netscher is the Founder and CEO of SafelyYou, a San Francisco-based AI company that uses computer vision to prevent falls and elevate dementia care across senior living communities. Netscher launched the company in 2015 as doctoral research at UC Berkeley's AI Research Lab, driven by his family's direct experience with Alzheimer's disease - his grandmother and aunt both had the condition, and his mother cared for them while working as a physician. SafelyYou's ambient sensor platform now serves nearly 1,000 senior living communities, has raised over $134 million in total funding including a $43 million Series C in 2025, and has been shown to reduce falls by 40% and fall-related ER visits by up to 80%. In May 2025, Netscher was elected to the Argentum Board of Directors, the leading national senior living industry association.