education-marketing
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The Tiny Audience That Made The Yaffe Group Think Bigger
A Detroit-area agency discovered that the smaller the target, the less room there was for lazy thinking. Its answer was Humanalytics - data with a pulse.
The Superintendent's Missing Communications Department
Public schools have plenty to say and almost no spare hands to say it. Allerton Hill sells them the missing newsroom, crisis desk and listening post - for roughly the price of one hire.
The Marketing Agency That Rides the Bus Before It Draws the Map
3fold Communications built its business around a stubborn idea: before an institution asks people to change, somebody should listen to how they actually live. The result is an agency that rides every bus route, turns recycling into a love story and measures trust in enrollment, ridership and action.
VMA Communications and the art of answering the next question
A school closes. A water agency needs fifth graders to care. VMA Communications builds the meetings, messages and media that help people work out what happens next.
Ken Yanhs Keeps Returning to the Classroom
After a career spanning The Atlantic, Bain, WGBH, LEGO Education and a run of software companies, the Boston marketing executive has arrived at Element451 with a familiar brief: make complicated technology useful to people who have better things to do than decode it.
Maurice Herrera Put a Marketer’s Favorite Question to Work
For three decades, Maurice Herrera has paired strategy with execution. His final act at Covista turned a sprawling education portfolio into one clear promise - then gave him a fitting moment on the floor of the New York Stock Exchange.
Deb Hannah Keeps Changing the Aisle
From Kotex packaging and Starbucks snack shelves to Shoe Carnival’s customer data and K12’s virtual classrooms, Deb Hannah has spent a career studying how a choice gets made - then rebuilding the path around it.
Jolynn Shuler Built a Career at the Point Where Classrooms Meet Markets
Before she led marketing at McGraw Hill, Jolynn Shuler worked the product demos, district conversations and platform sales that make education technology real. Her career is a study in how fluency across functions becomes a leadership advantage.