e-waste-recycling
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Best Buy’s Real Product Isn’t the Gadget. It’s the Confidence to Take It Home.
The yellow tag survived the internet by turning stores into service hubs, showrooms and a human help desk. Now Best Buy is adding a marketplace and an advertising business to a machine built for the awkward moments after checkout.
Alta Resource Technologies
Alta Resource Technologies is a Boulder, Colorado deep-tech startup using engineered proteins to selectively separate rare earth elements and other critical minerals from low-grade ores, mining tailings, and electronic waste. Its 'precision mining' platform, licensed from Lawrence Livermore National Laboratory and co-developed with Pennsylvania State University, binds individual metals with high selectivity, aiming to cut the cost and environmental damage of conventional chemical refining while helping secure a domestic U.S. supply of materials used in EVs, wind turbines, electronics, and defense systems.
Trashie
Trashie is a recycling and rewards platform that makes responsible disposal of clothing, textiles, and electronics frictionless. Customers buy a Take Back Bag, fill it with unwanted items in almost any condition, mail it back, and earn TrashieCash redeemable for rewards at hundreds of brands. Built by the team behind zero-waste fashion brand For Days, Trashie turns the chore of recycling into a rewarded habit while diverting millions of pounds of waste from landfills.